Enterprise software executive joins ThoughtWire’s leadership team to drive growth into Industrial IoT (IIoT) markets.
TORONTO, ON – ThoughtWire, developers of the award-winning Ambiant™ IIoT platform,
today announced it has appointed Franco Castaldini as Chief Marketing Officer (CMO) and Vice President of Business Development. Castaldini is a veteran marketing executive with experience leading go-to-market strategies for GE Digital, Bit Stew Systems, and Software AG. Castaldini will assume responsibility for global marketing strategy and business development and will report directly to Michael Monteith, CEO of ThoughtWire.
“We are excited to have Franco join the ThoughtWire team,” says Monteith. “His deep understanding of the IIoT platform and application markets and successful track record growing early stage companies make him a perfect fit. Franco’s experience and leadership will make a significant impact on accelerating ThoughtWire’s growth.”
Most recently, Castaldini led the go-to-market strategy for Predix™ Studio at GE Digital and was a key member of the integration team following the acquisition of Bit Stew in late 2016. At Bit Stew, Castaldini was the company’s Vice President of Marketing helping grow the company’s revenue 200% YoY, ultimately leading to its acquisition by GE Digital for $208 million – Canada’s largest financed exit of 2016. An entrepreneur at heart, Castaldini has held leadership positions in marketing, business development and product management for early, mid-size and Fortune 100 companies.