Pretio Interactive Announces 2016 Results, Platform Launch & Acquisition
February 28, 2017
Pretio Interactive, a technology-driven performance marketing company, is pleased to announce its 2016 results alongside two key achievements in the first month of 2017. The company organically grew key financial metrics by double and triple digits; launched the first version of its Apollo™ programmatic marketing platform; and completed the acquisition and integration of GravityLab Inc.’s technology assets and team.
“2016 finished with strong performance across all groups in the company,” said CEO Jim Hayhurst. “Not only did our Atlas media buying teams produce record revenue and profits, they worked closely with our developers to inform the machine learning capabilities of our first version of Apollo. In so doing, we were able to achieve our goals for the year and confidently act on the unique opportunity to bring the GravityLab team and technology to Pretio in January.”
Year-over-year results included 70% revenue growth; a 5X improvement in gross margins; 40% EBITDA growth; and record overall profitability in the fourth quarter.
Author: Pretio Interactive
